SketchUp is obviously well suited to urban planning and urban design studies. The movie below, posted by JeremyNicholls, details the town of Cobourg in Canada through their digital imagery project.
Using a mix of the 'classic' SketchUp look combined with photographic facades the project illustrates how quick changes can be made to the model providing an overall look into the future of the town.
We can't quite make our minds up if the voiceover is real or virtual...(?)